GG5 - VivoCity

GG<5 brings contemporary women's fashion with a meaningful philosophy to VivoCity's second level at unit #02-201, where the brand's name itself tells its story—narrowing the generation gap through clothing that transcends age boundaries. Established in 1997, this Singapore fashion brand has built a devoted following among confident individuals who explore dressing as an everyday experience that's both ordinary and imaginative. Operating Monday to Sunday from 11am to 9pm and reachable at +65 6376 2950, GG<5 positions itself as the destination for modern women who want to discover their sense of style, taste, and unique personality at any stage of life. The in-store and online boutique offers a comprehensive range of contemporary women's fashion including tops, dresses, one-pieces, pants, skirts, shorts, knits, outerwear, and accessories—all designed to bring modern pret-a-porter workwear to the next level. What distinguishes GG<5 from typical fashion retailers is its focus on affordable, professionally appropriate pieces that don't sacrifice style for workplace suitability. The collections emphasize versatility and wearability, creating wardrobes where pieces mix and match effortlessly while maintaining individual character. This approach particularly resonates with working professionals who need clothing that transitions seamlessly from office to after-work social occasions without requiring complete outfit changes. The strategic positioning of GG<5 stores near major workplace centers, including this VivoCity location at the HarbourFront business and transport hub, makes it convenient for professionals to shop during lunch breaks or commutes. With additional locations at Bugis Junction, Jem, Jewel Changi Airport, and Junction 8, GG<5 has established islandwide presence while maintaining consistent quality and styling across all outlets. For women seeking contemporary fashion that values personality over age demographics, GG<5 delivers clothing that empowers self-expression through thoughtful design, appropriate pricing, and a philosophy that celebrates individuality. The VivoCity store embodies the brand's commitment to helping modern women dress with confidence, whether they're commanding boardrooms or enjoying personal time, proving that great style knows no generation gap.