VivoCity to Sentosa Express - $4 Entry | 4-min Journey - Learn More
City Chain Primo at VivoCity
City Chain Primo
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City Chain Primo

retail jewelry_watches

Location: VivoCity

City Chain Primo represents a significant evolution in watch retail at VivoCity, marking the brand's first foray into the luxury timepiece market after over 30 years of success in mainstream watch retail. Located at unit #B2-02A in the basement level of VivoCity, this specialized boutique brings prestigious Swiss watchmaking to Singapore's largest shopping mall, offering genuine high-quality luxury watches at competitive prices. The Primo concept was born from City Chain's commitment to connecting customers with renowned international watchmakers while maintaining the accessibility and service standards that built their reputation across multiple locations.

The inaugural Primo boutique introduced three distinguished luxury brands to City Chain's portfolio: Frederique Constant, Oris, and Ball—names that represent Swiss watchmaking excellence at its finest. Frederique Constant, founded in 1988, has rapidly become famous worldwide for affordable luxury and cutting-edge design. Ball timepieces honour early American railroad pioneers with names like "Engineer" and "Trainmaster," representing unwavering dedication to accuracy, precision, and reliability. Beyond these luxury names, the store also stocks popular brands including CASIO G-SHOCK, Solvil et Titus, and Timex, alongside an extensive Seiko collection, catering to diverse tastes and budgets within the watch enthusiast community.

What distinguishes City Chain Primo from typical watch retailers is the rigorous quality control standards that ensure every timepiece—regardless of price point—is authentic, genuine, and competitively priced. The VivoCity location benefits from the mall's high foot traffic of both tourists and locals, making it an ideal destination for those seeking everything from sporty CASIO models to sophisticated Swiss luxury pieces. For watch enthusiasts and gift-shoppers alike, City Chain Primo at VivoCity offers a curated selection backed by decades of retail expertise, bringing the artistry and precision of international watchmaking to Singapore's waterfront shopping precinct where quality and authenticity are guaranteed from one of Asia's most trusted watch retail names.
6376 8349
VivoCity

Operating Hours

Opening Soon
33m
Monday
11 am–9 pm
Tuesday
11 am–9 pm
Wednesday
11 am–9 pm
Thursday
11 am–9 pm
Friday (Today)
11 am–9:30 pm
Saturday
11 am–9:30 pm
Sunday
11 am–9:30 pm