FitFlop VivoCity

Since launching in 2007, FitFlop has revolutionized casual footwear by proving that comfort and style need not be mutually exclusive. The VivoCity outlet on Level 2 showcases this British brand's commitment to fusing biomechanics with contemporary fashion, offering footwear that looks great while supporting whole-body wellness. What began with innovative sandals has evolved into a comprehensive collection of ergonomically engineered shoes, boots, sneakers, and sliders, all designed around the principle that proper foot support can enhance overall comfort and reduce strain throughout the day.

At the heart of FitFlop's appeal is their proprietary biomechanical technology, developed through extensive research into whole-body movement patterns starting from the foot up. Their signature technologies include iQushion air foam, which delivers long-lasting cushioning and complete shock absorption, and Anatomicush, offering super-light flexible support with strategically placed flex lines that allow natural foot movement. Each design features an anatomical arch contour that cups the foot for optimal comfort. By measuring pressure diffusion, joint alignment, and muscle activity, FitFlop's design team creates footwear that actively works to improve posture and reduce impact stress with every step.

The VivoCity store presents FitFlop's full range from casual everyday sandals and flip-flops to sporty sneakers and elegant boots, catering to both women and men who value comfort without compromising on aesthetics. The staff understand the biomechanical benefits behind each style and can help customers find footwear suited to their lifestyle needs. Whether you're seeking supportive sandals for long days of sightseeing, comfortable work shoes for standing professions, or stylish casual footwear for everyday wear, FitFlop delivers scientifically engineered comfort wrapped in fashion-forward designs at this accessible HarbourFront location.