Smiggle

Smiggle has earned its reputation as the world's hottest stationery brand by transforming everyday school supplies into objects of desire for children and teens. The VivoCity outlet, located at #02-17/18, brings this vibrant Australian retail phenomenon to Singapore shoppers with a kaleidoscope of colours, quirky graphics, and innovative designs that make studying and organising genuinely exciting. Since opening, the store has become a must-visit destination for families preparing for the school year, seeking birthday gifts, or simply wanting to inject some fun into homework routines. The brand's philosophy centres on inspiring and developing the creative spirits of young customers by delivering original, fun, and affordable stationery that encourages self-expression and makes learning tools something kids actually want to use.

Walking into Smiggle VivoCity feels less like entering a traditional stationery shop and more like stepping into a wonderland of creativity. The extensive product range spans everything from essential school supplies - bags, pencil cases, notebooks, pens, and markers - to lunch boxes, drink bottles, tech accessories, toys, games, goo, squishies, and activity books. Each item showcases Smiggle's signature bold colours and irresistible designs, transforming functional items into statement pieces that kids proudly show off to friends. The store features a dedicated table where children can draw, doodle, and test pens before purchasing, creating an interactive shopping experience that engages young customers and helps them find products perfectly suited to their preferences. This hands-on approach sets Smiggle apart from typical stationery retailers, acknowledging that kids want to participate in choosing items they'll use daily.

The combination of great design, innovation, and reasonable prices makes Smiggle accessible to families across different budgets while maintaining the premium feel that makes their products so desirable. Parents appreciate the durability and quality behind the fun aesthetics, knowing these colourful purchases will withstand the rigours of daily school life. The VivoCity location proves particularly convenient for families combining back-to-school shopping with other errands or entertainment, and the store's popularity means there's always something new and exciting to discover. Whether you're searching for the perfect pencil case that matches your child's personality, a backpack that makes the trek to school more enjoyable, or creative supplies that turn rainy afternoons into art sessions, Smiggle delivers products that celebrate childhood imagination while serving practical needs.