This premium establishment within VivoCity represents excellence in specialized retail and customer service, bringing carefully curated product selections and professional expertise to Singapore discerning shopping community. The business emphasizes quality offerings, knowledgeable staff guidance, and customer satisfaction that create memorable shopping experiences while maintaining competitive pricing and comprehensive service standards. Located strategically within Singapore premier retail destination, it serves as a trusted source for specialized products and expert consultation that meet diverse customer needs and preferences.
The comprehensive product portfolio showcases carefully selected items that demonstrate expertise in market trends, quality standards, and customer preferences within its specialized category. Professional staff provide personalized consultations, detailed product information, and ongoing support that ensure customers make informed decisions and achieve optimal satisfaction from their purchases. The establishment maintains rigorous quality control, authentic product sourcing, and competitive pricing structures that create exceptional value propositions for customers seeking reliable, high-quality products and services.
Positioned within VivoCity diverse retail ecosystem, this destination serves both local residents and international visitors seeking specialized shopping experiences and expert guidance within Singapore largest shopping complex. The strategic location provides convenient access to quality products and services while customers explore the comprehensive retail, dining, and entertainment options throughout the mall. Whether addressing specific requirements, discovering new products, or seeking professional advice, this establishment delivers specialized expertise and quality offerings that contribute significantly to VivoCity reputation as Singapore premier comprehensive shopping and lifestyle destination.
6376 8134
VivoCity
Operating Hours
Open Now
Closes in 8h 25m
Monday
10:30 am–9:30 pm
Tuesday
10:30 am–9:30 pm
Wednesday
(Today)
10:30 am–9:30 pm
Thursday
10:30 am–9:30 pm
Friday
10 am–10 pm
Saturday
10 am–10 pm
Sunday
10 am–10 pm
Menu information is not available at this time.
Photo Gallery
A Smiggle store is visible on the upper level of a shopping mall, with other shops below.
A display of colorful Smiggle keychains, toys, and craft supplies.
Interior of a Smiggle store showcasing a wide variety of colorful backpacks and stationery.
Interior of a Smiggle store filled with colorful backpacks, pencil cases, and other school supplies.
A busy shopping mall interior with escalators and various retail stores, including Smiggle and Zara.
A wall display of colorful backpacks and stationery items for children at Smiggle.
A display of colorful Smiggle backpacks and lunchboxes, featuring playful designs and bright colors.
Interior of a Smiggle store filled with colorful backpacks and school supplies.
A display of colorful Smiggle backpacks and pencil cases with playful designs.
A vibrant Smiggle store interior filled with colorful backpacks, stationery, and sale displays.
A display of colorful Smiggle backpacks and lunch boxes with fun, playful designs.
A display of colorful Smiggle backpacks featuring unicorns, rainbows, and soccer ball designs.
A colorful display of Smiggle backpacks in various patterns and bright colors.
A colorful rainbow-striped bag with a black interior and handles, displayed in a shop.
A colorful display of Smiggle lunchboxes and water bottles with playful designs.
A wide selection of colorful backpacks, lunch boxes, and water bottles displayed on shelves.
A colorful display of Smiggle backpacks, lunchboxes, and accessories with playful designs.
A colorful display of Smiggle backpacks featuring playful designs and characters.
A vibrant display of colorful backpacks, pencil cases, and water bottles for children.
A Smiggle store interior showcasing colorful backpacks, stationery, and Paw Patrol merchandise.
Two colorful Smiggle backpacks and a pencil case are displayed.
A Smiggle store interior filled with colorful backpacks, lunch bags, and stationery for kids.
The Smiggle shop front displays colorful stationery, backpacks, and sale signs, with customers browsing inside.
A display of colorful backpacks and bags with playful patterns inside a retail store.
A colorful display of Smiggle backpacks, many featuring Mickey Mouse and unicorn designs, with sale signs.
Shelves stocked with colorful Smiggle water bottles and lunchboxes, featuring a sale sign.
A brightly lit Smiggle store interior showcasing colorful backpacks, stationery, and sale items.
A Smiggle store interior showcasing a wide variety of colorful backpacks, pencil cases, and stationery.
A brightly lit retail store display featuring colorful stationery, bags, and gift packs.
Really love the products, and my go-to store for kids gifts. BUT the customer service left much to be desired. While I don’t expect special treatment, the attitude when asking about certain things felt quite off-putting. The cashier, Siti, was pleasant and approachable, which I appreciated. However, the gentleman who was giving instructions around the store came across as unnecessarily bossy and rather arrogant. And judging by other reviews, I’m clearly not the only one who felt that way about him. A bit of retraining would go a long way.
Gastronaut F
Very unpleasant experience at Smiggle VivoCity. Staff was cold and unresponsive even when we spoke politely. No smile, no acknowledgment—very unprofessional, especially for a kids’ store. Disappointed to see such poor customer service. Management seriously needs to look into staff training at this branch.
D&F
Bad experience and bad customer service. Malay lady staff with gold bracelet, colored hair, dark skin was not keen in helping me get the kids wallet. Im not sure if she's mute as there's no customer service approach between us. She just unlock the place where wallets were lock and waited for me to "self service" and didnt say anything. Ill be apologetic if she's mute but if she's not, please ensure your staff is equipped with customer service approach. If she's lazy to take, atleast tell me to take myself. Im a customer but i felt like im serving her and she's the customer.
Ellie
I had an extremely disappointing and unwelcoming experience at this store. I intended to purchase a backpack as a gift and noticed the 20% promotion for new member sign-ups. After signing up for the membership, I returned a few hours later, ready to buy the backpack. During payment, I informed the staff about my 20% new member discount, and she asked me to show the confirmation email—which I hadn’t received or been informed about. When I checked and mentioned that I did not received any email, she responded with a cold, deadpan expression, saying, "The email is not immediate. Everyone’s email is not immediate," without offering any help or clarification. I was shocked not only by her dismissive attitude but also by the delay in Smiggle’s system in sending the email. This experience left me feeling incredibly frustrated, and as a result, Smiggle has lost a customer.
rosee
Rude staff at your Vivo City outlet. I was asking him nicely about a product and his reply and tone was rude. Please train your staff to be more welcoming to customers and not be rude when customers ask them questions.
Positive Reviews
afrizal
I stumbled upon this place by chance and noticed they were offering discounts on several products.
I especially loved the drinking bottles—they were quite affordable, especially compared to the prices in my country, Indonesia.
abigail leong
i love going to smiggle. the staff are always so friendly and approachable. i came in expecting bad service after seeing reviews however it is not the case. i love smiggle. respect is a mutual effort :)
Suan Yeo
Kids absolutely love it here. I love how they've added a table for kids to draw, doodle and use all of their pens. What a smart way to get kids engaged. My kids ended up asking me to buy the gel pens that they used at the store. Friendly staff and well decorated store.
Arifin M. Susanto
High quality stationary for kids. Very colourful
SK Lim
A place where kids are very excited. As an adult I don't see the value in their products but their pricing are stil considered reasonable.
