New Era Singapore

New Era Cap Co. brings over 90 years of authentic sports heritage to VivoCity, with the location at Level B1 (#B1-20) serving as the brand's first flagship store in the region. Founded in 1920 and headquartered in Buffalo, New York, New Era has evolved from a specialised cap manufacturer into an international lifestyle brand whose products reach more than 125 countries worldwide. The decision to establish this flagship at VivoCity was strategic, as the mall sits in the heart of Singapore's southern waterfront district and provides easy access to Sentosa, making it an ideal location to connect with both local cap enthusiasts and international visitors seeking authentic headwear and lifestyle products.

The flagship store showcases an exciting and comprehensive range that extends well beyond the baseball caps that made New Era famous. While the classic 59FIFTY fitted caps and snapback designs remain central to the collection, shoppers will discover beanies for cooler climates, jackets and sweatshirts, graphic t-shirts, backpacks and bags, and specialised cap carriers for collectors. A standout feature of the VivoCity flagship is the cap personalisation service, allowing customers to create unique, customised headwear that reflects their individual style. The store also stocks Singapore-exclusive merchandise not available at other locations, giving local shoppers access to limited edition designs and special collaborations that celebrate the city-state's unique culture and sports fandom.

Operating daily from 11am to 9pm, the New Era flagship offers a premium shopping experience backed by knowledgeable staff who understand the nuances of cap sizing, styles, and the brand's rich connection to professional sports leagues and street culture. The store's location at 1 Harbourfront Walk positions it perfectly for shoppers exploring VivoCity's extensive retail offerings or heading to Sentosa for leisure activities. Whether you're a dedicated cap collector searching for the latest releases, a sports fan wanting to represent your favourite team, or someone discovering New Era's lifestyle products for the first time, this flagship boutique provides the complete brand experience with personalisation options and exclusive local merchandise that distinguish it from the brand's other Singapore locations.