Manager, Marketing (2-years renewable contract)

We are looking for a Marketing Manager to drive the marketing and brand awareness for all MFLG offerings as a unique suite of leisure offerings for locals and overseas travelers, with the goal of increasing visitorship and achieving revenue targets.

Marketing Strategy and Execution

• Partner with the Head of Marketing Comms & Retail to define and execute an integrated marketing and communications strategy aligned with corporate objectives and revenue targets.

• Own the annual marketing calendar across attractions and F&B outlets. Plan and deliver thematic and tactical campaigns tied to commercial outcomes.

• Control the Advertising and Promotion budget. Track spend against forecasts. Optimise ROI through disciplined allocation.

• Lead content strategy and execution across owned and paid channels. Ensure brand consistency, message clarity, and audience relevance.

• Present marketing performance, insights, and recommendations to senior management and the Board with confidence and precision.

Data Analytics and AI

• Harness cutting-edge marketing analytics tools to track campaign ROI, optimise performance, and drive data-informed decision-making.

• Implement sophisticated audience segmentation strategies to create hyper-targeted, high-converting marketing campaigns.

• Leverage cutting-edge AI technologies to revolutionise content creation, enhancing both quality and efficiency while crafting compelling narratives that deeply resonate with our diverse target audiences.

Digital Marketing

• Design and implement a cutting-edge digital marketing strategy to drive online sales growth and enhance web presence.

• Lead social media strategy, leveraging content marketing and engagement initiatives to grow fan base and boost meaningful interactions.

• Develop and optimise "always-on" Search Engine Marketing campaigns to increase conversions and brand awareness.

• Create and execute a strategic email marketing calendar, delivering high-value promotional updates to drive customer engagement and sales.

Brand Management 

• Serve as the principal guardian for Mount Faber Leisure Group's corporate and product brands, ensuring cohesive brand representation across all touchpoints.

• Craft and evolve compelling brand narratives that resonate deeply with target audiences and differentiate Mount Faber Leisure Group in the market.

• Develop and execute strategies to amplify brand awareness in key regional markets.

• Oversee the creation and evolution of comprehensive brand guidelines, including logos, uniforms, and key visuals.

• Ensure all place-making initiatives align seamlessly with brand identity, overseeing design aspects to maintain brand integrity.

• Identify and cultivate synergistic partnerships to elevate Mount Faber Leisure Group's brand positioning and reach.

Leadership

• Inspire and guide a high-performing team of marketing professionals, fostering a culture of innovation and excellence.

• Ensure the delivery of high-quality work across all marketing initiatives, consistently meeting or exceeding targets within budget constraints.

• Mentor and develop team members, identifying growth opportunities and facilitating career advancement to maximise individual and collective potential.

Agency Management

• Manage all agency partners including media agency to deliver campaigns on time and within budget and tracking results.

Qualifications:

• Bachelor's degree in Business, Marketing, or a related field. 

• At least 10 years of experience across the full marketing spectrum, preferably in tourism or related industries.

• 2-3 years of experience leading a team. 

• Passion for the tourism industry and in nurturing marketing talent. 

• Excellent attention to details, with excellent organisational and analytical skills. 

• Strong interpersonal skills and proven ability to influence key stakeholders and manage multiple projects simultaneously. 

• A strong creative eye and excellent copywriting skills. 

• Demonstrated success in developing marketing plans and campaigns.