About
us
Dyson is
growing fast, and our ambition is huge – more categories, more locations, and
more people. Our technology is unique and complex, so it’s up to us to explain
it clearly. Working in-house, directly with engineers and the broader business,
we create inspirational communications that showcase our technology and
resonate around the world.
Please
note that we do not offer hybrid/remote working for this position.
About
the role
Floorcare
is the biggest category at Dyson and will drive most of the enterprise growth
in the next 5 years.
As a
pivotal leader in Dyson's Floorcare category, this role commands responsibility
for the Sticks and Full-size products, core heritage categories of Dyson
Floorcare.
The main
responsibilities of the role are:
General:
To
maximize sales and profits of their sub-business unit: Sticks and
Full-size.
Product:
- To guard the existing product portfolio and to make sure that
markets are selling the correct portfolio. BU helps to identify range
opportunities and potential optimization on quality and product cost to
maintain the ongoing success of the product lifecycle, from cradle to
grave.
- Working alongside the Portfolio planning team (CEO office) to
advise NPI on the future portfolio. The role is not a determining one, but
an advisory one through consumer insights, spec, and key claims to lead in
the marketplace.
- To develop and coordinate NPD “business cases” in collaboration
with different areas of the company. Flag when a product has a deviation
from brief and business case (SSP, DDU, launch date, spec, claims, …) and
work together with Global revenue team to measure potential impacts
(internal and external) in Markets.
- To hold meetings with key promotors from engineering, quality,
marketing, supply chain to check alignment and readiness.
- To make sure they receive and act upon all Quality reports on their
portfolio. To drive rapid corrective action.
- To be the spokesperson for the sub-categories within Dyson.
Marketing:
- Work in collaboration with FC BU Campaigns team (dotted line) to
create best-in-class Campaigns, infused with market and consumer insights,
and relevant to markets.
- Strategize Dyson claims in the context of competitors and to wage
campaigns so that we win. The claims must have most appeal to consumers as
well as outdo competitors on claims.
- To work with the legal competitor team to maximize the strength of
Dyson claims.
- To be the spokesperson for the category at product launches and
other events.
Sales/financials:
- Monitor sales, come up with ideas to manage gaps to targets.
- Produce NPD launch reports, in collaboration with Global revenue
team.
- Contribute to budget reviews: challenge, push markets and find
solutions together to deliver targets.
- Make sure than any market intelligence or Reports, from every
market, is fed to all other markets. Share intelligence and feedback
globally.
Annual ranging and on-going range management:
- Establishing the Global range principles, incorporating Direct
channel and RDD requirements – ensuring these deliver against overall strategy for the category.
- Supporting RDD on annual targets such as reduction of overall SKU count, EOL direction and ad-hoc SKU management.
- Managing the BU Commercial inputs to the monthly Product Delivery Meeting.
- Creating clear range navigation – reviewing impacts of products
within the portfolio and the customer journey, including naming architecture, colours, graphics and packaging and kit configuration.
Floorcare Sticks and FS leadership and team management:
- Be able to deputise for the Sr FC BU Director as and when
required.
- Contributing and inputting into key reports and meetings: board
report, monthly performance review, PDM, PLM.
- Managing a team of Commercial managers.
- Building and coaching a high performing team. Proving them with
clear objectives and facilitating their development through coaching and regular feedback.
- Engage key stakeholders behind the Sticks and Full-size category
vision and performance.
In this influential role, your leadership will shape the trajectory of Dyson's Floorcare category, ensuring innovation, effective campaigns, strategic channel delivery, and cohesive team dynamics. Join us in this exciting journey of transformation and global impact.
About you
- Over 10 years of successful Commercial management, driving
brand/category growth through consumer-focused strategies with global market and modern media expertise
- Proven experience working within a Business Unit ideally within
home, floorcare or similar evidence of thriving in a fast-paced environment, with a passion for technology
- Experience of confidently leading and inspiring teams to review,
plan, create and deliver, internationally and across multiple
functions
- Experience of product or brand management and be highly adapt at both commercial and marketing communications, with a strong traditional, social, and digital media channel knowledge
- Able to prioritise deliverables across the category and across
channels to meet business critical deadlines, identifying gaps and opportunities, understanding threats and trends, ensuring that markets and wider teams are cascaded information in a consistent and effective manner
- Able to set targets and objectives for initiatives with clear
measurements and reporting, sharing best practice between channels and markets, using commercial acumen to prioritise and achieve / deliver beyond targets
- Able to galvanise the wider business to support and participate
with change initiatives, driving a high impact through influencing and persuading others to support your direction, setting the bar with the team to balance aspiration with realistic deliverables, allocating resource where it can make the most impact.
- A champion and voice of change within the team, providing an open environment where proposals are eagerly given
- Energetic, engaging, and positive leader comfortable navigating
change in a complex matrix organisation
- Exceptional stakeholder management fostering commitment to strategy and building networks internally and externally
- Entrepreneurial, commercially astute, and a strong people leader
with a high degree of intellectual and strategic ability
- Culturally aware and internationally minded, contributing to
excellence, innovation, and delivery
- Strong digital knowledge, combining traditional and social media
marketing, understanding influencers, and contributing to content creation
- Self-starter with a bias for action, detail-oriented, and flexible
in navigating a demanding and dynamic environment