Digital Media & Performance Specialist [West / 1-year]

• Location: West
• Duration: 1-year contract (subjected to conversion)
• Salary: Up to $5,000 per month

Key Responsibilities:

Media Planning and Campaign Management

• Develop and execute integrated paid media strategies aligned with institutional priorities, campaign objectives, and audience segmentation frameworks.
• Plan, launch, and manage campaigns across:
• Paid social (Meta, LinkedIn, TikTok, YouTube and relevant platforms)
• Search engine marketing and display advertising
  Native and content discovery platforms (e.g., Outbrain, Taboola, and similar networks)
• Translate campaign briefs and editorial priorities into structured media plans, budgets, and flighting schedules.
• Own full-funnel media activation, from awareness and consideration to lead generation and engagement.

2. Social Media Boosting and Content Amplification

• Lead paid distribution of institutional content, including – but not limited to – social media posts and long-form stories (e.g. research highlights, thought leadership articles, news pieces).
• Design and execute social boosting strategies to maximise reach, engagement, and qualified traffic to long-form content.
• Optimise formats, placements, and targeting to enhance content discoverability and engagement.

3. Ad Operations (Ad Ops) and Platform Management

• Campaign setup and trafficking
• Creative uploads and approvals
• Pixel and conversion event validation
• Naming conventions (e.g. adherence to the master UTM taxonomy) and documentationBudget pacing and reconciliation
• Procurement and finance processes related to media buying
• Maintain clean and scalable account structures across platforms.

4. Performance Optimisation and Testing

• Monitor campaign performance on an ongoing basis and conduct systematic optimisation to improve efficiency and outcomes.
• Execute structured A/B and multivariate testing across creatives, audiences, keywords, bidding strategies, and landing pages.
• Implement learning agendas and experimentation roadmaps to inform long-term media strategy.

5. Measurement, Tracking, and Reporting

• Ensure accuracy and reliability of tracking through GA4, Google Tag Manager, platform pixels, Conversion APIs, and UTMs.
• Develop and maintain performance dashboards and reporting frameworks.
• Analyse multi-channel attribution and user journeys to assess content and campaign effectiveness.
• Provide regular performance reports with actionable insights and recommendations.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, Analytics or a related discipline.

• Minimum 2–4 years of hands-on experience in performance marketing or digital advertising

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Lua Zhi Chin (Jeanette) - R1873831

ScienTec Consulting Pte Ltd – 11C5781