Copywriter

Focus:

Think like you’re a madman, write like you’re a genius, present like you have two million subscribers on YouTube.

You’ll be expected to create, co-create, iterate, alliterate, stumble, pick yourself up, suffer a little and enjoy every moment of it. From the global brands we’re the global and regional agency for, to local brands we’re growing into, your everyday effort should translate to greens (in research) and golds (in Cannes).

Key Responsibilities:

· Come up with creative ideas that are clear, original, relevant, persuasive and woke.

· Write great copy.

· Tease, rally or exhaust the yes out of clients.

· Bring ideas to a brainstorm, and not abuse the hour by nodding in servile agreement, rewording a borrowed idea or leaving the room without making the best idea better.

· Flex your creativity over a diversity of channels and mediums – from film and audio, outdoor and design to digital, social, interactive and (here’s a dream) architecture.

· See campaigns to the end – through creative directors, planners, suits, clients, producers, partners and too-late advice from management – until it is launched, published, shared and loved (or derided).

· Be accountable for everything you put your signature on.

· Remain unfazed when required to parallel process several campaigns, under pressure and with tight deadlines.

· Liaise with production companies, talents, musicians, photographers, typographers, designers, printers – anyone you need to convince to bring your project to life.

· Keep up to speed with culture, trends, platforms and movements.

· Monitor with interest the effectiveness of advertising campaigns.

· Leave any drama at the door unless it’s the plot twist in a winning concept.

Skills & Experience:

• Fluency in written and spoken English.
• 1-3 years’ experience as a copywriter or content creator.
• A working understanding of how large brands operate in an integrated world.
• Regional experience, or at the very least, exposure.