The role provides comprehensive communication scope in terms of consumer PR, IMC and regional marketing, with a focus on tech (smartphone, wearables, EV) and lifestyle (fashion, photography, travel, etc.).
You will work closely with multiple key stakeholders, including regional media/KOL partners across Southeast Asia, internal teams and partner agencies to deliver high-quality work. You also need to face the clients — particularly Chinese brands outbound regional teams— for project status update.
Responsibilities:
- Handle assigned requests on day-to-day account deliverables, including media/KOL relations, third party liaison, content development, on-site support, etc.
- Plan and execute multi-market media/KOL outreach, build relationships, and track coverage, with a focus on Southeast Asian and regional titles.
- Identify industry and media narrative trends, and adapt/create engaging content such as media releases, pitch emails, editorial copy, spokesperson talking points, media FAQ, media/KOL briefing book, factsheet, social content, etc.
- Under guidance of the supervisor, contribute to PR plans or integrated communications plans, including brainstorming, consumer/competitors research, creative ideation, and content angles development.
- Monitor tasks timeline and ensure updates / progress on projects: keep client, internal team and third parties informed the entire way.
- Guide and coordinate interns on projects as needed.
- Collaborate with other groups/practices for smooth project delivery
We are looking for candidate with:
- Bachelor’s degree in Marketing, Communication, Digital, Public Relations, or a related field
- 1-2 years of industry experience in communication, Public Relations, media, and/or (internship also counts)
- Proficient in written and spoken English is a must
- Strong interpersonal skills, cultural adaptability, and the ability to work effectively with clients, media, and internal teams
- Independent, proactive, collaborative, open-minded, solution driven
- Ability to prioritize and multi-task in a fast-paced environment
Preferred Qualifications:
- Experience in supporting / managing multi-market or multicultural projects.
- Good understanding of media/KOL industry
- Interest in lifestyle, fashion, music, arts, travel or tech.