We are seeking a results-driven Category Manager to lead and grow our automotive aftermarket chassis and friction product lines in Asia Pacific. As the growth focus is in SEA, India, Korea and Oceania region, this role will be located in Singapore and report dotted line to regional Sales Director to ensure the effectiveness in category management, marketing activities, communication and AP project delivery. Also, this role will serve as the local contact in SEA for AP CM team to ensure the consistent strategic alignment across global and AP region.
Product and Range
- Implement 2030 product strategy on chassis and friction parts
- Regularly fine-tune product strategy based on market and channel status
- Define product line positioning together with local sales team.
- Define new product programs together with Global Product Line Management team and implementation plan.
- Define product specification. Liaise with Global Product Line Management and Technical teams regarding technical spec, feeding in requirement for market positioning.
- Track new product development and sales status in AP, and PDP effectiveness alignment among related teams.
- Set up or update product life cycle management policy and implement product policy for AP range.
- Regular review of range; from gap analysis against vehicle parc and competitor comparisons to cleanliness of the range.
Communication
- Create sales argumentation and product advantages with support from Global Product Line Management and Engineering teams.
- Liaise with sales to train customers on features and benefits over our competitors. Create marcomms materials with the support of B&C team.
- Undertake key customer presentations in AP.
- Feedback market requirements and modify product marketing offerings.
Price and Promotion
- Propose annual price policy and promotion scheme by product line.
- Manage product GM to achieve the set target by product line.
- Monitor customer requirements and competitor moves, regular price benchmarking.
- Monitor the key material movement alongside with Purchasing team.
- Responsibility for Product Line Sales and GM target in AP.
Go to market activities and sales forecast management
- Support product launch for key customers.
- Evaluate channel expansion plan with sales and operation team based on aligned channel strategy.
- Monthly sales forecast and inventory forecast based on sales analysis and market movement.