Focus:
This role is principally about the management and delivery of multi-channel projects on regional & global brands. It requires a can-do approach and the drive and ability to spearhead and drive campaigns forward independently, from concept to production using excellent negotiation and client management skills.
Key Responsibilities:
- Links idea to execution from the client to the agency through drafting great creative briefs.
- Runs account projects including timing plans, production budgets, resource, client requests etc.
- Progresses project with initiative and understanding, based on client insight and the role played by other departments.
- Ensures all requirements are being met in terms of overall project delivery by continual reviews with the team.
- Organises and is accountable for timelines, status reports and internal reviews.
- Builds and own a good, long-lasting relationship with clients, planning and creative teams.
- Understanding of the client’s business and ability to build a solid knowledge of the competitive market in which the brand operates.
- The ability to present and sell creative ideas, by persuading the client of its merits.
- Has responsibility for the financial activity on the account.
- Accurately estimates and invoices activity on the account.
- Understands qualitative and quantitative research and how to apply learnings back into the creative work.
- Undertake/oversees good competitive reviews and compiles brand audits.
Skills & Experience:
- Displays a grounded understanding of FMCG brands.
- Experience working with Asian markets
- Knows and understands the FMCG way of working (consumer research etc) would be a plus
- 360 communication experience.
- Minimum 4 years advertising agency experience.